In 1978, Michaels left Norfolk bound for Columbia International University in Columbia, South Carolina where he earned his B.S. in Biblical Education, and worked as a weekend announcer for 100,000 watt WMHK and helped with concert promotion. In 1981 Rob enrolled at Wheaton College where he earned a Master’s Degree in Communications through an interdisciplinary program combining marketing, public relations, and interpersonal communications. While at Wheaton, Rob served several churches in the area as a pulpit supply when needed.
Likewise in Wheaton, Michaels worked at two agencies, one syndicating radio programs and writing copy, and the other providing marketing services for student and nurse recruiting, where he developed the first concert research package for Christian artists. In 1985, he moved to Nashville as VP of Marketing for a major record company, and in 1987 launched Lord & Michaels Entertainment where he provided marketing, media, and management services for music clients and speakers for more than 20 years.
In 2008, Rob became Executive Director for Global Tribe, a non-profit addressing poverty for at-risk people groups in various countries, including India, Mexico, and the Asian continent – launched in the U.S. by Newsboys. During that time he directed six successful REACH evangelistic events featuring Newsboys, partnered with local radio stations and churches.
2008 also saw Rob come full circle, returning to serve the law enforcement community as a volunteer Chaplain for the Williamson County Fraternal Order of Police, Lodge 41. He was instrumental in forming a Chaplain’s committee at both the local and state level, and networked the FOP Chaplains in Tennessee. Currently he is assisting the FOP National Chaplain networking the FOP State Chaplains, with the goal of networking all FOP Chaplains to create a national support net for officers in need.
It was July 2011 Michaels launched Serve & Protect, after stepping down from Global Tribe. “In June I was praying, because I knew God was moving in my heart,” says Michaels. “It was while I was sitting in church that God put Serve & Protect on my heart, and helped me see that since leaving law enforcement, which I loved, He has taken me on a journey that has prepared me for this calling.”